Marketing Intern
Host Company:
B Premium
Location:
Dates of Internship:
June 18 - August 10, 2012
Language Level:
2 (Basic to Intermediate Spanish)
Internship Description:
B Premium has over 12 years of experience helping governments, regions, cities, tourist offices, and businesses in several countries to boost their international image, to attract visitors/customers and to develop business with investors (in a particular country or several simultaneously).
B Premium relies on the exclusive representation (in Spain, the Americas and the Caribbean) of different powerful international media through which we prepare promotional activities based on the unique marketing or communication plans of each client.
B Premium seeks innovative solutions for their clients and offers centralized management of any international communications plan: from the media planning to the follow-up and implementation of the campaign, all the way through to controlling invoicing.
Skill & Experience Required:
While prior experience in brand management, advertising, and/or marketing is helpful, a desire to learn and a proactive state of mind are the most important. Ideal interns will have excellent interpersonal and communications skills, both oral and written.
Sample Projects:
Interns may work on any number of the B Premium accounts, promoting clients through their most successful channels:
- EUROSPORT, the first Pan-European TV channel in Europe (distributed in 59 countries through 116 different million homes)
- Sport sponsorship (eg. Formula 1 and football teams, as well as via sports personalities)
- In-flight magazines and VIP lounges with 126 airlines worldwide
- Famous Galeries Lafayette in France and Harrods in London
- Outdoor activities (concerts, outdoor advertising, etc.)
Benefits for Intern:
For an intern interested in international marketing, media, or advertising, this internship will provide excellent exposure to all of the above in various markets in Europe and worldwide.
Benefits for Company:
As B Premium extends their reach in the US and Latin American markets, an intern from a US or Canadian university will provide valuable cultural knowledge and perspective.
Placement Functions:
