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Marketing/PR Intern

Host Company: 
VariArts Group
Location: 
China - Beijing
Dates of Internship: 
June 18 - August 10, 2012
Language Level: 
1 (Basic Mandarin)
Internship Description: 

VariArts Group is a travel design and management company, specializing in providing unconventional and sustainable travel, special events and meeting services. The VariArts Group Marketing & PR team is responsible for branding and external communication for the entire company. The team develops and promotes client relationships through international news and social media, including LinkedIn, Twitter, and Chinese-based networks like Uishi and Kaixin001.

Skill & Experience Required: 
A successful intern should have: 
  • Native English speaking skills 
  • Basic knowledge of Chinese language and culture 
  • Previous work experience in business or marketing
  • Strong social skills and savvy in social-networking strategies
  • Excellent computer and online research skills
  • Initiative and problem solving skills
 

 

Sample Projects: 
Marketing and Public Relations interns at VariArts Group will have a variety of different responsibilities and projects in different areas of the department.
  • Write and edit promotional materials
  • Monitor social network accounts
  • Create international connections
  • Report to an international advisory board
  • Communicate with major news media 
  • Provide input on marketing strategies aimed at international clients
Benefits for Intern: 

Marketing and PR Interns at VariArts Group will gain valuable experience in both global and national marketing. Interns will work in a multinational team, helping to develop projects for domestic and international clients, in the world's fastest growing economy. 

Benefits for Company: 

Variarts Group will greatly benefit from  unique perspective of a North American intern, who can offer insight into Western practices, social media, and public relations. Interns will be a great asset to Variarts as the business grows and develops new client relationships internationally. 

Placement Functions: 
Advertising / Public Relations
Marketing
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